I really like to translate smarty pants. I’m pretty sure I’m a doctor and engineer by now.

Long Form Content​

Why set up an In-Office Infusion Center?
OI Infusion partners with specialist providers to open infusion centers, grow their practices, lower costs, and deliver better patient outcomes. This is the download version of a keyword-heavy pillar page intended to drive new website visitors who own medical practices and are considering adding infusion suites.

Rental Yard Best Practices: Growing Your Aerial Equipment Dealership
Coast to Coast’s primary target audience is rental yards looking to build their fleet. This eBook was created to generate rental yard leads and provide valuable information to rental yard owners looking to grow.

Signs of a Colic Baby
I created this pilar page to help a new company rise in search rankings and start to generate some digital authority as a solution for colic. I conducted interviews with parents who were expecting and ones who had babies that suffered from colic, did secondary research, and included primary research that was done on the product.

Machine Installation Best Practices
This pillar served to generate leads and grow search rankings by providing answers to common problems their target market was experiencing. I conducted interviews with Bilz’s engineers and read articles on the topic to create the content.

General Blogs​

Intel’s $20B Investment Bodes Well For Ohio and Multi-Family Housing
Recent Thematic Report for GHC (Green Harvest Capital). These reports go out monthly to investors all over the country and aim to provide some sound reasoning as to why Cleveland, and more specifically GHC, is a good place to put your investment dollars. Created by conducting an interview with the company president and reading news articles on the topic.

The Entrepreneurial Mindset at The Weston Ideation Lab
Recent Blog for Cleveland State University’s Weston Ideation Center that serves as a foundational introductory piece to who they are, their approach and process, and what their purpose is on campus. Created by conducting interviews and using source material provided by the client.

Ao Member Spotlight: Creating “In-Tech” – Meet Nick & Kelly
Interviewed and created an article to kickstart the LinkedIn page and begin to give some texture to who is at Ao and why people should consider joining.

Niche Manufacturing: Technical Blogs

When Can I Use Cheap Levelling? – Bilz Vibration Technology, Inc.
Focused on thought leadership, we wanted to position Bilz as leveling experts and create content that showcased their industry knowledge. Created by conducting interviews with Bilz’s engineers and reading articles on the topic.

How to Avoid Springtime Road Maintenance
Focused on thought leadership, we wanted to position Winter Equipment as experts on everything and anything that people who work for the Departments of Transportation might be searching for. We created content that showcased their industry knowledge and was at different spots on the customer journey. Created by conducting interviews with Winter’s sales team, and engineers and reading articles on the topic.

5 Best Practices for Dealing with Road Obstacles
Focused on thought leadership, we wanted to position Winter Equipment as experts on everything and anything that people who work for the Departments of Transportation might be searching for. We created content that showcased their industry knowledge and was at different spots on the customer journey. Created by conducting interviews with Winter’s sales team, and engineers and reading articles on the topic.

Preparing Your Plant For a New Machine – Bilz Vibration Technology, Inc.
Focused on thought leadership, we wanted to position Bilz as leveling experts and create content that showcases their industry knowledge. People who own manufacturing plants are their target market, so content directed to them was important for building the correct audience. Created by conducting interviews with Bilz’s engineers and reading articles on the topic.

The Easiest Way to Reduce Your Salt Usage This Winter
Focused on thought leadership, we wanted to position Winter Equipment as experts on everything and anything that people who work for the Departments of Transportation might be searching for. We created content that showcased their industry knowledge and was at different spots on the customer journey. Created by conducting interviews with Winter’s sales team, and engineers and reading articles on the topic.

Video Script Writing

Bullseye by Diamond Shine Video

We created this video to introduce a new product to the market. We placed it on the top of the fold of the website and used it throughout ad campaigns, emails, and social media.  Therefore, it was important to write this with the understanding that several bite-sized chunks could communicate the value of the new system, as well as function as a full video.

Omega One Benefits Video

We created this video to help communicate the benefits of Omega One fish food to more serious fish hobbyists. It was important to take a factual and emotional approach to successfully communicate this information to this audience.